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Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

that uses sport to educate and empower children facing adversity, is a partner of Chelsea FC. Its name ...

Digital marketing to be central to England's rugby World Cup

By John Reynolds, 21 March 12, 08:25

Vaughan was speaking at a recent industry conference in Barcelona. He said: "The biggest shop window in the game for us is the World Cup. It could be possible for us to target rival sports with marketing campaigns. One obvious possibility could be rugby league fans, for instance." "Marketing ...

Marketers debate brand issues at Barcelona sports forum

By John Reynolds, 12 March 12, 11:19

and pertinent issues faced by sports stakeholders, at last week's Global Sports Forum in Barcelona, organised ... Themes discussed at the event included 'The Role of Philanthropy in Sport', 'Sport and Entertainment, Bridging the Gap' and 'Event Bidding: What it takes to win, what it means to lose' The event was held between 7-9 March at the Congress building in Barcelona and included interviews with Lord Coe ...

Revolution: Mobile World Congress: The trends taking mobile by storm

By George Nimeh, 06 March 12, 10:00

. George Nimeh reports this year's key emerging trends from Barcelona. ... A record crowd of more than 67,000 visitors from 205 countries attended the 2012 Mobile World Congress in Barcelona last month to lap up the latest product developments from the industry's biggest names. The annual gathering of mobile executives, entrepreneurs and enthusiasts was, as ever, abuzz ...

Apple's App Store hits 25bn download landmark

By Sarah Shearman, 05 March 12, 10:25

Congress in Barcelona, Facebook said it was partnering with industry stakeholders including Orange ...

Apple invitation sparks speculation of iPad 3 reveal on 7 March

By Ed Owen, 29 February 12, 12:00

Invitations were distributed prior to Google's Eric Schmidt keynote speech at Barcelona's World Mobile Congress yesterday (Tuesday). The invitation features what appears to be an iPad screen, with a finger poised above the date 7 March and the words "We have something you really have to see. And touch ...

Fujitsu to drive mobile launch with 'significant' marketing investment

By Matthew Chapman, 28 February 12, 02:00

. The company is currently in talks with all the major operators at the Mobile World Congress in Barcelona ...

Mobile World Congress 2012: Rivals target absent Apple as mobile battle heightens

By Matthew Chapman, 28 February 12, 08:00

and Nokia among the brands taking aim at the company at the Mobile World Congress in Barcelona.

Sony plans major ad spend for Xperia launch

By Matthew Chapman, 27 February 12, 09:09

Speaking at the Mobile World Congress in Barcelona, Steve Walker, Sony Mobile chief marketing officer, said the brand would position itself as "a more connected and entertaining mobile experience". Bert Nordberg, Sony Mobile president and chief executive, introduced the new vision for the mobile firm ...

Nokia puts location-based services at heart of smartphone strategy

By Matt Chapman, 22 February 12, 08:00

, which runs in Barcelona between 27 February to 1 March, to unveil this plan. It will also reveal new ... March in Barcelona. The social networking brand is under pressure to create revenue around the millions ...