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The Work

08 February 10, 12:00

, Amsterdam, Barcelona and Paris. Creative According to AKQA, throughout the entire creative process ...

Profile: Brand champion

20 January 10, 12:00

: Married, one child Leisure: Chelsea FC, cycling, supercars Favourite TV show: The X Factor ...

-up Chelsea FC is looking for a naming-rights partner for its Stamford Bridge stadium. The Premier League club hopes a deal could bring in £10m a year. The news comes days after Newcastle United FC announced ...

Chelsea FC in Facebook tie

03 November 09, 12:00

Chelsea FC has become the first football club to share content with Facebook Connect, which lets ... The club has launched a Chelsea FC Facebook fan page featuring exclusive content including news, videos and behind-the-scenes pictures. Fans will be given the chance to post questions for goalkeeper Petr Cech. He will answer a selection of these during a live streamed interview on the club's website ...

The week in marketing

22 September 09, 12:00

executive at Chelsea FC 3. L'Oreal launches roll-on foundation 4. Ad suggests people shop at Harrods ...

The week in marketing

11 August 09, 12:00

and May try to make their own Volkswagen ads 5. Npower and Marstons in Ashes promo girls bust-up 6. FC Barcelona and Microsoft set for sponsorship deal 7. Nivea takes issue with Wan's Boots tie-up 8. Bikini ...

The week in marketing

28 July 09, 12:00

brands 4. Portsmouth FC signs shirt sponsorship deal with Jobsite.co.uk 5. Harry Potter studio casts ...

Manchester City FC revamps website

07 July 09, 12:00

Manchester City FC has revamped its website, unifying the previously separate platforms of retail

The week in marketing

30 June 09, 12:00

FC's NBA tie Chelsea Football Club and the US National Basketball Association (NBA) are in talks ...

Carlsberg in Goal.com tie

02 June 09, 12:00

Under the agreement, Goal.com will introduce video content, while Partofthegame.tv will feature sports news and football scores. This week, Carlsberg will post user-generated videos from last week's Champions League final between Barcelona and Manchester United. The fans that have produced the most popular ...