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Design Awards: FMCG

23 November 05, 12:00

WINNER: WAITROSE, LEWIS MOBERLY COMMENDED: GLAXOSMITHKLINE, WILLIAMS MURRAY HAMM Waitrose markets itself on its food expertise, claiming 'food lovers' make up a larger proportion of its customers ...

Marketing Research Awards: FMCG

06 July 05, 04:41

WINNER Client: Allied Domecq Agency: Research International Allied Domecq wanted to improve its global marketing through a greater understanding of consumer behaviour. The challenge was to devel...

Marketing Design Awards: FMCG

17 November 04, 12:00

Winner Client: United Biscuits Agency: Williams Murray Hamm Commended Client: Hill Station Agency: Williams Murray Hamm WINNER McVitie's Jaffa Cakes faced a challenge: although it had undi...

Research Awards 2004: FMCG

07 July 04, 12:00

WINNER Client: PZ Cussons International Agency: Frontline Research Consultancy COMMENDED Client: Heinz Agency: TNS WINNER PZ Cussons' antibacterial handwash range Carex, available in five ...

FMCG Forum: FMCG elite to gather at The Grove

09 June 04, 12:00

Luminaries from the FMCG sector are invited to mix with their peers at a new two-day event set up ... 'The two-day forum provides marketers with an invaluable and unprecedented opportunity to mix with their industry peers and address the key issues in FMCG marketing today,' says Marketing editor Craig Smith. The event takes place from Wednesday 7 July to Friday 9 July in the luxurious surroundings of The Grove, a ...

Radio: The sound of FMCG

21 April 04, 12:00

... yet our radio costs are about one-seventh those of TV.' The decision to promote an FMCG product ... FMCG producers are now catching up. During 2003 two of the top six radio advertisers in the UK were FMCG companies: Procter Gamble at number two, and Lever Faberge Home Care at number six; and both ...

FMCG: The trouble with Heinz

14 June 06, 12:00

Three UK marketing chiefs in a year tells a tale, as Heinz has failed to respond to own-label growth due to a risk-averse attitude to NPD.

CAREERS: Comment

By RUSSELL GREEN, Client service director, FMCG, 10 January 02, 12:00

There's no escaping technology. As employers we don't need staff to have a PhD in IT, but we do need a general awareness of technology. We're all committed to the technological revolution but we n...

Walkers named top FMCG brand

By Jennifer Hiscock, 25 August 04, 12:00

Four of the top 50 FMCG brands - Stella Artois, Carlsberg, Hardys and Carling - are alcohol brands, while the nation's bestselling brand remains Walkers. Despite the obesity debate and a trend toward healthier eating, Walkers notched up sales of £535m and is bought by 86.5% of UK households. It is the 11th ...

Disney recruits for kids' FMCG focus

By Daniel Rogers, 27 February 03, 12:00

Disney is looking for a European head of FMCG to accelerate its foray into children's food ... , Lilo Stitch and Treasure Planet. An internal advertisement for the FMCG role reads: 'Imagine ...