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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

the fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum ...

Promotional Feature: Brands face the attribution challenge

By Lynsey Barber, 12 March 12, 02:54

. Ultimately, the KPIs are different for different organisations. Many businesses in sectors such as FMCG ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

that we feature only real Autoglass technicians.' It is a similar story for Wickes, which hired FMCG ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

By John Reynolds, 03 November 11, 12:00

Oliver Rudgard's CV reads like a dream for those who like to indulge. Cigarettes, ice cream, chocolate and now crisps, as marketing director of Tyrrells, make up his 18-year career in FMCG marketing. On first impressions, Rudgard and Tyrrells are a good fit: both are a bit upmarket, hail from Herefordshire ...