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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

partners. We have had tech and FMCG brands in the past, but we are always looking at all categories ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

the perspective and autonomy they once had. One of the biggest shocks to brand management (in FMCG, at least ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

the fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

, travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand management ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

By Matthew Chapman, 03 May 12, 08:59

." Mobile adspend has already seen a huge percentage increase as big-spending FMCG and retail brands invest ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...