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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

partners. We have had tech and FMCG brands in the past, but we are always looking at all categories ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

the perspective and autonomy they once had. One of the biggest shocks to brand management (in FMCG, at least ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

the fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

, travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand management ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...