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Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

By Matthew Chapman, 03 May 12, 08:59

." Mobile adspend has already seen a huge percentage increase as big-spending FMCG and retail brands invest ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

The Revolution Awards 2012 - winners in full

By Kim Benjamin, 23 April 12, 12:45

by MadeByPi FMCG Invisible for Black White launch by Carat Leisure/Travel ebookers ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

, with FMCG and retail brands cementing their position among the top spenders. ... Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent 4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

The lipstick effect has become a defining cliche of the fallout from the recession. From biscuits to scented candles, it has been applied by FMCG brands to describe the inexpensive treats that people want. For Revlon, the company that can lay claim to inventing nail enamel 80 years ago, however, the 'lipstick ...

Tech: Nike rediscovers its leadership position with FuelBands

By John V Willshere, 23 March 12, 12:00

; FMCGs less so. Not seen on screen Not everything needs to be screen-based in the future. Hiding ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...