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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

, with FMCG and retail brands cementing their position among the top spenders. ... Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent 4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

was applauded by marketers across the company. The FMCG corporation revealed it wanted to shake up its numbers ...

Man City's digital growth faster than other big clubs, claims exec

By Daniel Farey-Jones, 20 October 11, 04:37

capability officer at FMCG company Mars; Eric Bader, president G14 and chief strategy officer worldwide ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

. The Japanese FMCG firm, which also owns Jergens and Molton Brown, has also delivered on ambitious expansion ...

Loyalty schemes to push mobile payments

By Ed Owen, 26 January 11, 08:00

this, to encourage user take-up. "This will also be very interesting for the FMCG sector to give ...

Coupon use surges in Christmas and New Year period

By Staff, 26 March 10, 01:45

Valassis, which handles 85% of coupons in the UK for the nation's major retailers and FMCG brands, recorded 63.5 million redemptions resulting from 722 campaigns which ran over the period. Retailers issuing their own coupons through direct mail accounted for the majority of the four-fifths of coupons ...

Institute of Sales Promotion drops 'sales' from name after 76 years

By Gemma Charles, 01 March 10, 08:00

" was limiting because of its heavy association with FMCG and retail industries when promotions now span all ...

Cadbury becomes first brand to sign up to new Yahoo! and Nectar service

By Sara Kimberley, 12 February 10, 08:56

LONDON - Cadbury is the first FMCG brand to sign up to Yahoo! and Nectar's new online advertising ... director for Groupe Aeroplan's insight and communication division, said: "FMCG is the last vertical ...