Search Results for: FMCG

Search headlines only Include Brand Republic articles

Results 1 - 10 of 10 matching results

Sort results by: relevance | date

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Reckitt Benckiser ramps up Durex global digital plans

By Sarah Shearman, 28 February 12, 08:00

The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy and build a website for Durex, which it acquired in 2010. The development comes shortly after the brand ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

by their purpose, as well as the company they keep. INNOCENT - BREAKING THE RULES There are FMCG food ... director Thomas Delabriere told Forum delegates. While Innocent adopts a standard FMCG innovation step ...

Field Marketing Leagues 2010

By David Tiltman, 11 August 10, 12:00

projects are also on the up for FMCG clients such as Diageo and Mars. Nonetheless, CPM is unwilling to rely too heavily on the FMCG sector to see it through the recession. It has therefore been giving equal ... to growth. 'Post-recession, FMCG companies will require far more transparency in terms of what they get from ...

Design Leagues 2010

By Scott Billings, 30 June 10, 12:00

is good news for those working in FMCG packaging, branding and retail design. 'The market is still robust ... notes, those who stand still in FMCG die. 'Big brand-owners are very clear on the need for constant ... snacks. The brand extension was developed with Anthem Worldwide. Beyond the shelf Although FMCG ...

Institute of Sales Promotion drops 'sales' from name after 76 years

By Gemma Charles, 01 March 10, 08:00

" was limiting because of its heavy association with FMCG and retail industries when promotions now span all ...

Marketing Direct: List Report 2009

By Noelle McElhatton, 24 February 09, 12:00

66 100 Yes FS, FMCG, Au 8 PDV 80 100 No FS, Ut ...

Marketing Digital Leagues 2008

By Becky Charles, 20 October 08, 06:22

. Marc Giusti, creative partner at GT, notes that social networks have become an ideal platform for FMCG ... FMCG brands,' he says. Many agencies have noted a rise in clients requesting campaigns using social ...

Broadcasters offer advertisers tailored incentives

By Alison Donnelly, 07 October 08, 12:00

basis,' he says. 'Channel 4 hasn't always been a natural fit for FMCG brands, so perhaps targeting food ...

Unilever awards Sure deodorant job to Iris

By Ed Kemp, 02 October 07, 08:15

Iris, which was appointed to the FMCG giant s sales promotion, experiential and sampling roster earlier this year, will work on Sure Sport, Sure For Women and Sure For Men. The agency pitched against undisclosed Unilever roster agencies for each piece of business. The pitch process was managed directly ...