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Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Unilever rolls out £2m Comfort Exhilarations campaign

By Loulla-Mae Eleftheriou-Smith, 30 April 12, 01:15

Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand

Editor's comment: Welcome - Sony Mobile launch adopts Bravia ethos

By Noelle McElhatton, 21 March 12, 12:00

to either ends of the market scale. In reality, there is no one brand strategy response. Some FMCG ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

was applauded by marketers across the company. The FMCG corporation revealed it wanted to shake up its numbers ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

that we feature only real Autoglass technicians.' It is a similar story for Wickes, which hired FMCG ...

Unilever declares Vaseline ad winner in UGC competition

By Ben Bold, 26 October 10, 02:07

and she will be rewarded 7,000. Keith Weed, the FMCG giant s chief marketing and communications ...

Nestle plans on-pack AR digital campaign

By Alex Brownsell, 18 August 10, 11:56

The company also said the 'KitKat Brings Music To Life' campaign, created by digital agency Skive, constitutes the first on-pack augmented reality (AR) promotion by an FMCG brand. An AR marker will appear ... demonstrating our lead in the FMCG sector for digital execution but offering consumers an enhanced experience ...

Creativity in numbers

By David Tiltman, 27 April 10, 12:01

strategy of lasting value can be developed this way. UNILEVER'S AD CONTEST The FMCG company has thrown ...

Unilever awards Sure deodorant job to Iris

By Ed Kemp, 02 October 07, 08:15

Iris, which was appointed to the FMCG giant s sales promotion, experiential and sampling roster earlier this year, will work on Sure Sport, Sure For Women and Sure For Men. The agency pitched against undisclosed Unilever roster agencies for each piece of business. The pitch process was managed directly ...