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Reckitt Benckiser ramps up Durex global digital plans

By Sarah Shearman, 28 February 12, 08:00

The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy and build a website for Durex, which it acquired in 2010. The development comes shortly after the brand ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

FMCG multinationals have announced plans for major cost reductions. PepsiCo and Coca-Cola say ... that this is not necessarily the start of drastic changes to FMCG marketing departments across the board. In January ... marketing obviously makes a lot of sense; it is like point of sale marketing,' he adds. 'For some FMCG ...

Ultimo to enter FMCG arena with beauty line

By Sarah Shearman, 30 November 11, 10:00

Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded

Gillette sets out to create biggest FMCG launch in UK

By Loulla-Mae Eleftheriou-Smith, 17 September 10, 12:05

Following a successful launch in the US, P G hopes to beat its own record by creating the largest FMCG launch in the UK. In 2006 the company achieved the accolade of second-largest launch with the Gillete Fusion razor. The razor, tested on 30,000 men, is claimed to have unique technologies ...