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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

the fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

, travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand management ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement ...

Sector Insight: Vitamins and supplements

By Jane Bainbridge, 08 February 12, 12:00

Pfizer two years ago and has held several brand management positions across healthcare, OTC and FMCG ...

Unilever draws up 'Five Levers for Change' strategy

By Loulla-Mae Eleftheriou-Smith, 23 November 11, 10:01

to help shape its campaigns, as the FMCG giant aims to ramp up its sustainable credentials.

Sector Insight: Haircare

By Jane Bainbridge, 30 June 11, 10:30

In a crowded sector, dominated by the big FMCG companies, the home-treatment category offers rare ... of products through salons, which dropped 26% between 2008 and 2010. The biggest global FMCG ...

Unilever plans further cost reductions after inflation warning

By Daniel Farey-Jones, 28 April 11, 09:10

in the first half before improving in the second half. The FMCG company reported a 2.7% year-on-year drop ...

Kindle book sales overtake paperbacks on Amazon

By Ed Owen, 28 January 11, 09:32

for an undisclosed sum. In November, Amazon acquired FMCG ecommerce business Quidsi , which owns baby product ...

P&G replaces Government as UK's biggest advertising spender

By Gemma Charles, 04 January 11, 12:36

was third with a spend of 132m, having increased its spend by just 2%, substantially less than its FMCG ...

OFT threatens fines for 'misleading' pricing

By Ed Owen, 02 December 10, 12:01

that might come under the OFT's scrutiny include supermarkets running FMCG or food promotions, broadband ...

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