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Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...

Ultimo to enter FMCG arena with beauty line

By Sarah Shearman, 30 November 11, 10:00

Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded

UK digital champion Lane Fox calls on FMCG brands to support Race Online campaign

By Sarah Shearman, 27 October 11, 01:20

Lane Fox is looking for more FMCG brands to take part in the government-backed Race Online 2012 scheme. Its aim is to get the remaining 8.7m internet-illiterate members of the British public online ... are in the entertainment, media, retail, public and charity sectors. 'I would love to see how we can get more (FMCG ...

FMCG brands increase online ad expenditure

By Sarah Shearman, 05 October 10, 08:00

FMCG companies significantly increased their online adspend in the first half of 2010, accounting ... advertising by FMCG brands was surpassed only by the expenditure of the media, entertainment and finance ... : "FMCG brands have taken time to understand the evolution of online advertising, but they are now ...

Gillette sets out to create biggest FMCG launch in UK

By Loulla-Mae Eleftheriou-Smith, 17 September 10, 12:05

Following a successful launch in the US, P G hopes to beat its own record by creating the largest FMCG launch in the UK. In 2006 the company achieved the accolade of second-largest launch with the Gillete Fusion razor. The razor, tested on 30,000 men, is claimed to have unique technologies ...

Bacardi hires senior FMCG marketer Stefan Bomhard

By Gemma Charles, 13 August 10, 12:50

Bacardi has named Stefan Bomhard, a former Kraft, Diageo and Burger King marketer, as regional president of Europe, Middle East and Africa (EMEA).

FMCG brands winning in the World Cup - the last eight

By Neil Jenkinson, 05 July 10, 09:30

141, analyses football-themed campaigns from eight FMCG rivals in a knock-out competition to find a

Marmite becomes first FMCG brand to use Facebook ad units

By Arif Durrani, 19 February 10, 09:18

FMCG brand to allow users to sample a new product, its savoury bar, via Facebook, using ad units.

Yahoo! to launch FMCG ad tool with Nectar card data

By Fiona Ramsay, 11 August 09, 10:03

LONDON - Yahoo! is aiming to make online advertising more relevant to FMCG brands by using data ... that the in-formation will enable FMCG brands to tailor online ads based on consumers' shopping habits. Brands ... and Nestle. FMCG brands account for just 4% of total online adspend, according to Yahoo!. It hopes ... to some FMCG brands.' ...

Should more FMCG companies launch their own value ranges?

By Staff, 04 August 09, 08:30

end is an attractive proposition for FMCG brands right now. However, apart from the concern ... of the customer shopping basket. Therefore, it makes sense for FMCG companies to bring out their own entry point However, FMCG brands hold a unique position in bringing brands to the market, so to add a value offer ...