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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

the perspective and autonomy they once had. One of the biggest shocks to brand management (in FMCG, at least ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn ... The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

. The Japanese FMCG firm, which also owns Jergens and Molton Brown, has also delivered on ambitious expansion ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

-heralded 50% cut in COI investment. The FMCG company increased its spend by more than 30%, even as its use ... - and there's a lot more to come ... but we can't talk about that yet,' adds Donnelly. HOW THE FMCG ...

Unilever puts sauce brands up for sale

By John Reynolds, 30 September 10, 12:10

The company acquired the Knorr-branded sauce products in 2000, following its merger with Bestfoods. The move follows chief executive Paul Polman's decision that there is little growth left for the brands in the UK. Neither of the brands is among the company s best sellers here. The FMCG company is to retain ...