Search Results for: FMCG

Search headlines only Include Brand Republic articles

Results 1 - 10 of 382 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Unilever rolls out £2m Comfort Exhilarations campaign

By Loulla-Mae Eleftheriou-Smith, 30 April 12, 01:15

Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

The lipstick effect has become a defining cliche of the fallout from the recession. From biscuits to scented candles, it has been applied by FMCG brands to describe the inexpensive treats that people want. For Revlon, the company that can lay claim to inventing nail enamel 80 years ago, however, the 'lipstick ...

How brands are innovating their way out of the 'squeezed middle'

By Nick Hughes, 23 March 12, 09:00

With shoppers trading up in some FMCG categories and down in others, the mid-market is a tough ... of the 'conflicted' consumer is having a particular impact on FMCG brands, with those in the mid-market finding ... apparent that for mid-market FMCG brands, there are new rules of engagement if they are to successfully cut ... discounts was top of the agenda at the start of the recession, the biggest FMCG companies quickly realised ...

P&G marketing chief urges 'do and learn' experimental culture

By Staff, 22 March 12, 08:40

Speaking at last night's (21 March) WACL dinner in London, Pritchard outlined the FMCG giant's strategy to develop "lifelong, one-to-one relationships in real-time with every person in the world" in particular the need to experiment to reach consumers in a new digital and mobile environment. He said ...

Marketing Guru on... shaking up an underperforming team

By Mhairi McEwan, 21 March 12, 12:00

make you look and feel like a fish out of water. In addition, FMCG marketing can be markedly ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn ... The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...