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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

partners. We have had tech and FMCG brands in the past, but we are always looking at all categories ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

The lipstick effect has become a defining cliche of the fallout from the recession. From biscuits to scented candles, it has been applied by FMCG brands to describe the inexpensive treats that people want. For Revlon, the company that can lay claim to inventing nail enamel 80 years ago, however, the 'lipstick ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn ... The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

01 March 12, 12:00

For many FMCG brands marketing trumps innovation. Perhaps innovations are marginal, or easily replicable ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ...

Is social commerce gaining traction?

By Adam Woods, 02 December 11, 12:00

sales platform, emphasising instead the opportunity for enhanced engagement. For FMCG brands more ...

Unilever is on a quest for magic - and failure is an option

By Loulla-Mae Eleftheriou-Smith, 03 November 11, 12:00

Will the FMCG company's 'Crafting brands for life' strategy lead it to embrace more creative ... from one of the globe's most powerful FMCG brands. Great marketing should not always be about numbers ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

By John Reynolds, 03 November 11, 12:00

Oliver Rudgard's CV reads like a dream for those who like to indulge. Cigarettes, ice cream, chocolate and now crisps, as marketing director of Tyrrells, make up his 18-year career in FMCG marketing. On first impressions, Rudgard and Tyrrells are a good fit: both are a bit upmarket, hail from Herefordshire ...