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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn ... The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

FMCG multinationals have announced plans for major cost reductions. PepsiCo and Coca-Cola say ... that this is not necessarily the start of drastic changes to FMCG marketing departments across the board. In January ... marketing obviously makes a lot of sense; it is like point of sale marketing,' he adds. 'For some FMCG ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

that we feature only real Autoglass technicians.' It is a similar story for Wickes, which hired FMCG ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

By John Reynolds, 03 November 11, 12:00

Oliver Rudgard's CV reads like a dream for those who like to indulge. Cigarettes, ice cream, chocolate and now crisps, as marketing director of Tyrrells, make up his 18-year career in FMCG marketing. On first impressions, Rudgard and Tyrrells are a good fit: both are a bit upmarket, hail from Herefordshire ...