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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Social media: how your research can get the most out of the world's biggest focus group

By David Benady, 23 March 12, 12:00

way of integrating those areas. One problem for FMCG brands is that they may find ...

Editor's comment: Welcome - Sony Mobile launch adopts Bravia ethos

By Noelle McElhatton, 21 March 12, 12:00

to either ends of the market scale. In reality, there is no one brand strategy response. Some FMCG ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn ... The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

By Kim Benjamin, 08 March 12, 01:30

other than Facebook, to engage further with casual gamers. Evans background is firmly in FMCG land ...

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

By Sarah Shearman, 08 March 12, 08:30

product-led than brand-led, like FMCG marketing, and Yahoo! shouldn't be any different in that respect ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ...