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Unilever tops 2012 Marketing Society Awards nominations
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
Engine Group does 'pop art' cover for this week's Marketing
pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn ... The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ...
Sky marketer scoops top prize at Brand Event Awards
S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ...
John Lewis scoops Brand of the Year for second year running
with turning the company into an FMCG giant to rival Unilever and P G, accepted The Marketing Society ...
Marketing's Talent Report: your comprehensive guide to the talent conundrum facing brands and marketers
marketer manifesto Classically trained FMCG marketing directors could be approaching their use-by date ...
When it's time to risk your career for that big move
Rees. 'Mobile phones is a completely fluid business; it's so different from the organised FMCG world ...
Power 100: 100 to 50
. The Japanese FMCG firm, which also owns Jergens and Molton Brown, has also delivered on ambitious expansion ...
Editor's comment: A silver lining amid the gloom
surging commodity prices will do to FMCG marketing budgets. Last week's Japanese earthquake ...
Biggest Brands: Top 100 advertisers 2011
-heralded 50% cut in COI investment. The FMCG company increased its spend by more than 30%, even as its use ... - and there's a lot more to come ... but we can't talk about that yet,' adds Donnelly. HOW THE FMCG ...
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