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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

the perspective and autonomy they once had. One of the biggest shocks to brand management (in FMCG, at least ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

The Revolution Awards 2012 - winners in full

By Kim Benjamin, 23 April 12, 12:45

by MadeByPi FMCG Invisible for Black White launch by Carat Leisure/Travel ebookers ...

Social media: how your research can get the most out of the world's biggest focus group

By David Benady, 23 March 12, 12:00

way of integrating those areas. One problem for FMCG brands is that they may find ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn ... The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

Promotional Feature: Brands face the attribution challenge

By Lynsey Barber, 12 March 12, 02:54

. Ultimately, the KPIs are different for different organisations. Many businesses in sectors such as FMCG ...

Sector Insight: Vehicle recovery

By Jane Bainbridge, 29 February 12, 12:00

perspective on the rescue market, she has also brought her FMCG brand management and development expertise ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

FMCG multinationals have announced plans for major cost reductions. PepsiCo and Coca-Cola say ... that this is not necessarily the start of drastic changes to FMCG marketing departments across the board. In January ... marketing obviously makes a lot of sense; it is like point of sale marketing,' he adds. 'For some FMCG ...