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Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

research and insight into what consumers buy in FMCG, fashion, entertainment and telecommunications. ...

Talk Talk hires Project Canvas architect Chakkara as head of online

By Mark Banham, 02 July 10, 03:11

, the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble. Alexander ...

Whatever happened to fair play?

By Suzy Bashford, 12 May 10, 12:00

the business. A design agency was pitching for some business from a big FMCG company. Halfway through ...

Andrew Walmsley on Digital: Media agency meltdown

By Andrew Walmsley, 28 April 10, 12:00

-to-the-party media review? Andrew Walmsley is co-founder of i-level 30 SECONDS ON ... RECENT FMCG GROUP ...

Avoiding a red card

By Joe Thomas, 27 April 10, 12:01

'good business sense'. The difficulty lies with smaller FMCG brands, such as Frijj, Tic Tac and McCoy ... great opportunity for brands, but over the years consumers have become more discerning and FMCG brands ...

Creativity in numbers

By David Tiltman, 27 April 10, 12:01

strategy of lasting value can be developed this way. UNILEVER'S AD CONTEST The FMCG company has thrown ...

Opinion: The Marketing Society Forum

By Staff, 21 April 10, 12:00

Is it a good idea for FMCG brands to try to become retailers? ... different skill and business acumen, but this can be brought on-board. As FMCG brands already have retail ... the retail experience, FMCG brands can enrich and deepen customer engagement. If the brand is strong ...