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Children's Food Campaign spoofs Change4Life ads

By Gemma Charles, 11 August 10, 07:50

The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans ... ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ... ". The Children's Food Campaign plans to send a selection of the posters to the Department of Health next month. The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...

Whatever happened to fair play?

By Suzy Bashford, 12 May 10, 12:00

. Part-way through, an agency employee joined the meeting, saying: 'Oh, how come we've got this food? We ...

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

that work, both then and now? How can brands be so elastic? Is there something about putting food ...

J2O

By Joe Thomas, 05 May 10, 12:00

result, pubs have been forced to become more 'food-led' than 'wet-led' within this context, to offer ... closely and last week revealed a 'lighter' range for pubs, designed to complement food. Whether ... new audience. Many pubs are becoming increasingly food-led in their approach, but sickly drinks ...

Rewriting the rules

By Gemma Charles, 27 April 10, 12:01

. It is well over a year since the Department for Environment, Food and Rural Affairs (Defra) kicked off a ...

Mark Kleinman on marketing and the City: Airlines under a cloud

By Mark Kleinman, 27 April 10, 12:00

passengers' 'reasonable expenses', such as hotel and food bills. - Many airlines have expressed their anger ...

Profile: In the name of the family

By John Reynolds, 27 April 10, 12:01

, behind Coca-Cola, according to Nielsen. Sales in 2009 hit 581m, beating rival Premier Foods' brand Hovis ... , identity and packaging, while Premier Foods-owned Hovis has launched its own marketing push. It is a battle ... competitors, Allied Bakeries and Premier Foods are very good and very able,' says Warburton. 'It is not hugely ...

Creativity in numbers

By David Tiltman, 27 April 10, 12:01

it was bottom of the (agency's) food chain,' he claims. 'It would issue a brief and weeks later it would get ...

Brand Health Check: Goodfella's

By Jeremy Lee, 21 April 10, 12:00

food in general, and frozen pizza in particular. However, Goodfella's has failed to capitalise on this trend. According to Nielsen, the 15-year-old Northern Foods brand suffered a 15.1% fall in sales ... 's increased by nearly a quarter year on year to almost 100m. In response, Northern Foods has said ...