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Adwatch (Feb 29) top 20 recall: Virgin Media

By Seb Royce, executive creative director, glue Isobar, 29 February 12, 12:00

Saatchi/Carat 32 10 ( ) Galaxy Abbott Mead Vickers BBDO/ ZenithOptimedia 31 ...

Profile: Niall O'Keeffe, marketing director at Dixons Retail

By Ed Owen, 11 May 11, 12:01

World as 'The greatest electrical store in our galaxy' followed up the multi-award-winning 'Sandals ...

Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach

By Kate Waters, Strategy Partner, Now, 04 May 11, 03:23

= ( ) Argos CHI Partners/ Mindshare 22 20 ( ) Ford Focus Blue Hive ...

Ford unveils first global ad campaign for the Focus

By Alex Brownsell, 25 February 11, 08:00

Ford has unveiled the first in a series of global ad campaigns for the Focus, which are designed ... The TV, print and outdoor campaign, created by Blue Hive, WPP's dedicated Ford of Europe team , promotes 14 different technological aspects of the new Ford Focus model. The car's features ... in each 20-second TV ad. Ford is attempting to create an "accumulative effect" by launching a high ...

Renault pitches France against UK in comic ads

By Alex Brownsell, 27 July 10, 08:47

The revised marketing strategy associates Renault with Gallic culture, akin to its "Nicole and Papa" ads of the 80s and 90s. The aim of the campaign, created by Publicis, is to improve UK sales of the Megane saloon, which is losing out to the Ford Focus and Vauxhall Astra. Ads will contrast the C te d ...

Video: Watch Vauxhall's new 'Ocean's Eleven' ad for Astra

By Alex Brownsell, 21 December 09, 10:30

,000 new models registered to the end of November. Only Vauxhall's Corsa and Ford's Focus and Fiesta models ...

See Ford's latest ad for the Focus model

By Alex Brownsell, 06 November 09, 09:00

LONDON - Ford has launched a new pan-European ad campaign for its Focus model. ... Advertising, continues Ford's ongoing theme of kinetic design' and the suggestion that Ford vehicles look ... Nesbitt. Ford of Europe's director of marketing communications, Maureen Graham, oversaw the development of the work. Next year, Ford will launch its first ever global campaign to promote the launch of the new ...

Video: Ford tries to pull women with new Fiesta ad

By Alex Brownsell, 19 September 08, 12:46

LONDON - Ford's new Fiesta ad, which breaks tonight on Channel 4 during 'Ugly Betty', targets women ... Although the Fiesta is the UK's biggest-selling retail vehicle, Ford is concerned that the model does not have sufficient appeal to women and younger drivers. The campaign, which will run until the end of the year, also includes outdoor, direct and digital elements. Is Ford's decision to focus ...