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Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

-sighted". Ford came to Facebook's defence, issuing a statement saying it had found Facebook ads to be "very ...

GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

on their pages is very small compared to other advertisers." Ford, a rival car manufacturer, has come ... for the car manufacturer. He added that Ford, which has over 10 million fans globally, has a "strong collaborative relationship" with Facebook. Ford has the advantage of having a single global brand, while ...

Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks ... Ford is using PeerPerks, PeerIndex's social media influence marketing platform, to indentify 1 ... European markets. The move marks the first time that Ford has used the marketing platform. Ford ... . Usha Raghavachari, senior marketing communications manager, Ford of Europe, said that using a social ...

Brand barometer: Kony 2012 viral film reviewed

23 March 12, 10:16

on other devices, the Galaxy Note will have exclusive content. Barter Books: The Story of Keep Calm ...

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

and facilitate advocacy. A great example of this is the way Ford has created an asset hub specifically for car ...

Editor's Comment: High-wire act for The Sun on Sunday

By Noelle McElhatton, 22 February 12, 12:00

of its imminent launch of The Sun on Sunday (TSoS). Will blue chips such as Ford, Cadbury, Sainsbury ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set ... the situation. A Ford spokesman said it was looking into the possibilities for advertising in the paper ...

Editor's comment: Seven days that shook marketing

By Noelle McElhatton, 12 July 11, 12:00

marketing. First Ford, then Halifax, T-Mobile and Npower came forward to publicise via our journalists ...

Social media: the ownership battle between marketing, PR and customer relations

By Andrew McCormick, 24 March 11, 08:00

system for all things social. Lastly, Chrysler should look at the example set by Ford, which has led ... channels. Ford provided Mumsnetters the chance to test drive new cars to get open feedback from ...

Ford, Lexus, American Express and Kronenbourg support Virgin's Project

By John Reynolds, 01 December 10, 10:00

for the iPad, with advertising from Ford, Lexus, American Express and Kronenbourg. ... The magazine launched yesterday (30 November), four months after Marketing first revealed Virgin's plan to publish a consumer magazine . Advertisers include Ford UK, Lexus, American Express, Panasonic, Ford Canada and Kronenbourg. The launch is supported by a marketing campaign, created ...