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Brand barometer: Kony 2012 viral film reviewed

23 March 12, 10:16

on other devices, the Galaxy Note will have exclusive content. Barter Books: The Story of Keep Calm ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set ... the situation. A Ford spokesman said it was looking into the possibilities for advertising in the paper ...

Galaxy to revive 'silk' strapline after 11 years

By Sarah Shearman, 17 January 12, 08:30

Galaxy is set to reintroduce its classic 'Why have cotton when you can have silk' strapline ... holding a pitch to find a digital agency for the Galaxy brand. Although it has a sizeable Facebook ... , for example. Galaxy is currently supporting an on-pack promotion, One million moments to treat yourself ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

the same Croisette paving stones as Jim Farley , his counterpart at Ford , and Keith Weed , the chief ...

Ford promotes 100th anniversary with Champions League campaign

By Alex Brownsell, 20 May 11, 01:15

Ford is rolling out a campaign around next Saturday's Champions League Final, celebrating the 100th ... A TV ad, part of Ford's ongoing global campaign for its Focus model, will screen during the match ... to highlight Ford of Britain s centennial celebrations. The global campaign for Focus launched in February ... flavour". Separately, Ford will be using its stand at the Uefa Champions Festival event being held from ...

Ford unveils first global ad campaign for the Focus

By Alex Brownsell, 25 February 11, 08:00

Ford has unveiled the first in a series of global ad campaigns for the Focus, which are designed ... The TV, print and outdoor campaign, created by Blue Hive, WPP's dedicated Ford of Europe team , promotes 14 different technological aspects of the new Ford Focus model. The car's features ... in each 20-second TV ad. Ford is attempting to create an "accumulative effect" by launching a high ...

Revolution cover feature: The web gets rules

By Adam Woods, 15 February 11, 12:00

performance - had been a bit sharper. Ford SportKa For the 2004 launch of the SportKa, dubbed "the Ka's evil twin", Ford and O M brainstormed all sorts of ideas, but one they claimed to have left ...

Vauxhall plans ad push to build on football ties

By Alex Brownsell, 19 January 11, 09:00

of Motor Manufacturers and Traders. The brand has a 12.2% share of the UK market, behind Ford on 15 ...

Currys and PC World use the force of Star Wars

By Daniel Farey-Jones, 20 October 10, 09:30

. The multimillion pound campaign introduces the strapline "Discover the greatest electrical store in our galaxy ... really are we believe they are unrivalled throughout the galaxy." Dixons Retail has opened 20 ...

Mondeo returns to TV with 'inner beauty' ads

By Alex Brownsell, 28 September 10, 08:00

Ford of Europe is to launch the first new above-the-line marketing activity for its Mondeo model ... and Mindshare specifically to handle the Ford of Europe advertising and media accounts. Ford, which spent 2 ... incarnation of the Mondeo would usher in a new era of automotive technology. In the UK, Ford is running an ongoing ad push to emphasise the quality of its vehicles, using the concept of the "Ford Standard". The TV ...