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Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks ... Ford is using PeerPerks, PeerIndex's social media influence marketing platform, to indentify 1 ... European markets. The move marks the first time that Ford has used the marketing platform. Ford ... . Usha Raghavachari, senior marketing communications manager, Ford of Europe, said that using a social ...

Heavy marketing to drive Samsung Galaxy S III 'designed for humans'

By Matthew Chapman, 04 May 12, 08:45

Samsung has announced plans to heavily invest in marketing to promote its next generation Galaxy ... The Samsung Galaxy S III will launch in the UK on 30 May ahead of the Olympic Games and at the phone s unveiling last night at an event in London, Loesje de Vriese, head of marketing at Samsung Mobile Belgium, claimed the phone "will be the hero of the Olympic Games that are right around the corner ...

Ford turns social to crowdsource mobile-vehicle innovations

By Ed Owen, 27 February 12, 11:48

Car giant Ford has invited developers, technology 'fans' and other digital experts to submit ideas ... Ford wants to crowdsource ideas, to be submitted via social media, with Ford asking the question ... page. Paul Mascarenas, chief technical officer and vice-president for Ford in Europe, phrased ... YouTube film made to appeal for ideas. Ford continues to embrace new media, becoming the first brand ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set ... the situation. A Ford spokesman said it was looking into the possibilities for advertising in the paper ...

Galaxy to revive 'silk' strapline after 11 years

By Sarah Shearman, 17 January 12, 08:30

Galaxy is set to reintroduce its classic 'Why have cotton when you can have silk' strapline ... holding a pitch to find a digital agency for the Galaxy brand. Although it has a sizeable Facebook ... , for example. Galaxy is currently supporting an on-pack promotion, One million moments to treat yourself ...

Ford extends Champions League sponsorship

By John Reynolds, 08 December 11, 12:18

Ford has extended its 20-year sponsorship of the UEFA Champions League by a further three years ... Ford has extended its sponsorship of Europe's top football competition through until June 2015 ... of Ford of Europe, said: "We are delighted that Ford has chosen to extend their agreement with UEFA and the UEFA Champions League for another three years." Ford wants to celebrate the 2012 UEFA Champions ...

Meet the marketer charged with steering Ford into a new age

By Alex Brownsell, 01 December 11, 12:00

Anthony Ireson, marketing director at Ford of Britain, brings a breadth of experience to his push ... that Ford of Britain's recently appointed marketing director is sporting one provides a subtle hint ... in the summer, replacing Mark Simpson, who went to head sales at Ford's Russian office. A company veteran ... department and worked across a raft of dealer management and operational roles. Of all his jobs at Ford ...

Samsung pulls Galaxy tab from electronics show

By Sarah Shearman, 05 September 11, 12:18

Samsung has been forced to pull its Galaxy Tab 7.7 from the IFA electronics fair in Berlin, after ... patents over design similarities with its Galaxy line of smartphone and tablet computers. Last month, Apple obtained a court injunction banning Samsung from selling its Galaxy Tab 10.1 in Europe. However ...

Galaxy Tab pre-orders suspended following Apple injunction

By Sophie Maden, 12 August 11, 09:52

Vodafone has been forced to suspend orders of the Samsung Galaxy Tab 10.1, after Apple won ... confirmed it is not able to issue pre-ordered Galaxy Tablet 10.1 devices, or to take further orders ... it was "not a great number". O2 said that any decision to stall sales of the Galaxy Tab 10.1, which ... of Samsung's undoubted appeal." The 10-inch design is a larger version of the seven-inch Galaxy Tab, which ...

Ford of Britain marketer Mark Simpson lands Russian role

By Alex Brownsell, 22 July 11, 01:20

Ford of Britain has promoted Anthony Ireson to the position of marketing director, following ... in Ford Russia, following the creation of a new joint venture between Ford and Russian manufacturer ... Wellsman, who becomes director of Ford of Britain s Customer Service Division. Ovenden, a former Ford of Britain marketer, himself only returned to Ford's UK operation earlier this month following a three ...