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Helen Edwards on Branding: Blurred visionaries

By Helen Edwards, 07 December 11, 12:00

industry. However, some of the most successful brands - Ford, Coke, John Lewis - succeed through precisely ...

Samsung partners Fetch TV for video-on-demand content

By Matthew Chapman, 05 December 11, 11:25

The Fetch TV app will be available from early next year and will host blockbuster films, TV series, documentaries, music concerts, sports programming and children s shows. Titles include 'Pirates of the Caribbean', 'Hitchhikers Guide to the Galaxy', 'Face/Off', 'Inspector Morse' and 'Keith Floyd on Africa ...

Meet the marketer charged with steering Ford into a new age

By Alex Brownsell, 01 December 11, 12:00

Anthony Ireson, marketing director at Ford of Britain, brings a breadth of experience to his push ... that Ford of Britain's recently appointed marketing director is sporting one provides a subtle hint ... in the summer, replacing Mark Simpson, who went to head sales at Ford's Russian office. A company veteran ... department and worked across a raft of dealer management and operational roles. Of all his jobs at Ford ...

Industry view: What does Google+ offer brands?

By Sarah Shearman, 11 November 11, 11:50

After Google launched its answer to Facebook back in June, a handful of brands, including Ford, rushed to set up profiles, but were quickly shot down by Google , who said all non-user entities would be booted off. Now Google has cleared brands to join, those known for their digital prowess ...

Major brands sign up for Google+ UK launch

By Sarah Shearman, 07 November 11, 08:20

brands, such as Ford, rushed to set up profiles on the site. Google has since developed a version ...

David Beckham adopts Sainsbury's ambassador role

By Sophie Maden, 03 November 11, 08:52

plays football for Los Angeles Galaxy, has received huge amounts in sponsorship deals, which have ...

Andrew Walmsley on Digital: 3D print's revolutionary effect

By Andrew Walmsley, 02 November 11, 12:00

A hundred years ago, Henry Ford was planning the first moving assembly line, to be used for car ... for which Ford was responsible, based on four principles he identified 10 years earlier. Interchangeable ... , their work was based largely on Ford's essential template. However, the first tentative steps are now ...