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Thomas Delabriere resurfaces at Mars Chocolate

By Loulla-Mae Eleftheriou-Smith, 24 April 12, 08:30

Delabriere, who will be responsible for global and local marketing strategies for the Maltesers, M Ms and Galaxy Bitesize brands, will report to Mars Chocolate UK vice-president of marketing Michael Magee. During his three-year spell at Innocent Drinks, Delabriere led a series of marketing ...

Unilever's Keith Weed: 'Marketing's at a crossroads'

By Arif Durrani, 05 March 12, 01:39

, with William Lever, Henry Ford and others, been about building brands based on serving consumers. I wonder ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Advertising, CMAX Future Mindshare Media UK, Ford, love the summer vibes Weapon7, it delivers ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

the same Croisette paving stones as Jim Farley , his counterpart at Ford , and Keith Weed , the chief ...

Champions League Final: The game that stops a continent

By Alex Brownsell, 26 May 11, 10:30

about 8m in revenue from ads screened during its coverage, with brands such as Heineken, Ford and BMW ... bigger could it be? This is the creme de la creme,' he says. FORD For several years Ford has used ... for the final this year to promote the centennial celebrations of Ford of Britain. Mark Jones, Ford's European ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

clients, such as Ford, Unilever and IBM, being very creative in their use of digital out-of-home. We also ...

The Year Ahead

By Nicola Clark, 11 January 11, 08:30

. MARK SIMPSON, Marketing director Ford of Great Britain Over the next 12 months we will be launching ... , television is vital to get the breadth of reach we need. Ford is in the business of continuing to build ... . This will be a year of collaboration for Ford. We need to push our boundaries a little and bring in more ...