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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity and heritage, making them prime investment targets. Given their success has been built on these qualities ...

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

portfolio is the Galaxy smartphone range , first released in 2009 and now credited for a large part ... -in-hand with commercial success for its smartphones. The Galaxy S II was declared by the TechRadar blog to set a new standard, while Engadget gushed that it was 'possibly the best smartphone, period'. The Galaxy S III ...

Scalextric rolls out Star Wars range

By Nick Batten, 03 May 12, 12:42

-expanding galaxy." Paul Chandler, marketing manager at Scalextric, said: "We have worked on the Scalextric ...

Thomas Delabriere resurfaces at Mars Chocolate

By Loulla-Mae Eleftheriou-Smith, 24 April 12, 08:30

Delabriere, who will be responsible for global and local marketing strategies for the Maltesers, M Ms and Galaxy Bitesize brands, will report to Mars Chocolate UK vice-president of marketing Michael Magee. During his three-year spell at Innocent Drinks, Delabriere led a series of marketing ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

importance of design to brand building, says Jonathan Ford, founding creative partner at branding consultancy ... that are passed down,' says Noble. Jonathan Ford, creative partner at design agency Pearlfisher, says ... is something a growing number of brands has been looking to do. According to Jonathan Ford of Pearlfisher, many ...

Unilever's Keith Weed: 'Marketing's at a crossroads'

By Arif Durrani, 05 March 12, 01:39

, with William Lever, Henry Ford and others, been about building brands based on serving consumers. I wonder ...

Top trends for marketers from CES 2012

By Eric Bader, president and chief strategy officer, worldwide, Initiative, 18 January 12, 12:00

- affecting people while they are commuting or running errands, for example. Ford has a new smartphone app ...

Who owns your Twitter followers?

By Rachel Barnes, 13 January 12, 01:00

their follower numbers from hundreds to 10s of thousands. Ford's head of social media in the US, Scott Monty ...

Helen Edwards on Branding: Blurred visionaries

By Helen Edwards, 07 December 11, 12:00

industry. However, some of the most successful brands - Ford, Coke, John Lewis - succeed through precisely ...

Meet the marketer charged with steering Ford into a new age

By Alex Brownsell, 01 December 11, 12:00

Anthony Ireson, marketing director at Ford of Britain, brings a breadth of experience to his push ... that Ford of Britain's recently appointed marketing director is sporting one provides a subtle hint ... in the summer, replacing Mark Simpson, who went to head sales at Ford's Russian office. A company veteran ... department and worked across a raft of dealer management and operational roles. Of all his jobs at Ford ...