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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

strategy on the social networking site, while Ford said it would be boosting its Facebook activity. ...

Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks ... Ford is using PeerPerks, PeerIndex's social media influence marketing platform, to indentify 1 ... European markets. The move marks the first time that Ford has used the marketing platform. Ford ... . Usha Raghavachari, senior marketing communications manager, Ford of Europe, said that using a social ...

Ford turns social to crowdsource mobile-vehicle innovations

By Ed Owen, 27 February 12, 11:48

Car giant Ford has invited developers, technology 'fans' and other digital experts to submit ideas ... Ford wants to crowdsource ideas, to be submitted via social media, with Ford asking the question ... page. Paul Mascarenas, chief technical officer and vice-president for Ford in Europe, phrased ... YouTube film made to appeal for ideas. Ford continues to embrace new media, becoming the first brand ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set ... the situation. A Ford spokesman said it was looking into the possibilities for advertising in the paper ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Advertising, CMAX Future Mindshare Media UK, Ford, love the summer vibes Weapon7, it delivers ...

Who owns your Twitter followers?

By Rachel Barnes, 13 January 12, 01:00

their follower numbers from hundreds to 10s of thousands. Ford's head of social media in the US, Scott Monty ...

Ford extends Champions League sponsorship

By John Reynolds, 08 December 11, 12:18

Ford has extended its 20-year sponsorship of the UEFA Champions League by a further three years ... Ford has extended its sponsorship of Europe's top football competition through until June 2015 ... of Ford of Europe, said: "We are delighted that Ford has chosen to extend their agreement with UEFA and the UEFA Champions League for another three years." Ford wants to celebrate the 2012 UEFA Champions ...

Meet the marketer charged with steering Ford into a new age

By Alex Brownsell, 01 December 11, 12:00

Anthony Ireson, marketing director at Ford of Britain, brings a breadth of experience to his push ... that Ford of Britain's recently appointed marketing director is sporting one provides a subtle hint ... in the summer, replacing Mark Simpson, who went to head sales at Ford's Russian office. A company veteran ... department and worked across a raft of dealer management and operational roles. Of all his jobs at Ford ...

Brand Health Check: Volvo

By Alex Brownsell, 28 July 11, 12:00

Volvo once possessed the most clearly positioned brand of all automotive manufacturers. It could be defined by a single word: safety. The mere mention of the Swedish marque conjured up images of dull but reliable vehicles. In the wake of a failed acquisition attempt by Ford in 1999, however, Volvo began ...