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Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

the same Croisette paving stones as Jim Farley , his counterpart at Ford , and Keith Weed , the chief ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

clients, such as Ford, Unilever and IBM, being very creative in their use of digital out-of-home. We also ...

The Year Ahead

By Nicola Clark, 11 January 11, 08:30

. MARK SIMPSON, Marketing director Ford of Great Britain Over the next 12 months we will be launching ... , television is vital to get the breadth of reach we need. Ford is in the business of continuing to build ... . This will be a year of collaboration for Ford. We need to push our boundaries a little and bring in more ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

By Mark Banham, 16 September 10, 01:10

feedback, largely drawn from YouTube, Flickr, Twitter and Facebook to launch the 2009 Fiesta, Ford at 50 ... ,789 10% 49 47 SIEMENS 7,315 7,308 0% 50 49 FORD 7 ...

Helen Edwards on Branding: In with the in-crowd

By Helen Edwards, 14 July 10, 12:00

, for example. Like Ford and Kellogg from the last century, great brands today are often the product of a ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

review of its advertising account. 28. Mark Simpson, Ford of Britain In his first full year ... helped Ford retain its leadership in the UK, with a market share of 15%. As Ford moves to a globalised ...

Interbrand's Top 100 global brands 2009

By Becky Wilkerson, 18 September 09, 09:10

% US 49 Ford 7,005 -11% US 50 Zara ...

Savvy segments: retailers and brands target ethnic markets

By Amy Golding, 15 September 09, 08:35

, Galaxy and three Tracker bar variants. Fiona Dawson, managing director of Mars Chocolate, said: 'We ...

Luxury brands ditch mass-market strategy as credit crunch deepens

By Nicola Clark, 24 February 09, 08:30

. Tom Ford did an excellent job at revitalising the brand. He made it sexy and relevant again, reviving ...

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

: 2.5bn (+6%) While Cadbury hogged the headlines with its 'Gorilla' ad, rival Galaxy outstripped its ... 1 Cadbury's Dairy Milk 200-205 195-200 2 2 Wrigley 80-85 75-80 6 3 Galaxy ... : Top 20 Brand categories 2008 Dairy Milk lags market as Galaxy steals share ...