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Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
Aero Skive/Mindshare 8 20 (14=) Ford (B Max) Wunderman/ Mindshare 7 ...
Thomas Delabriere resurfaces at Mars Chocolate
Delabriere, who will be responsible for global and local marketing strategies for the Maltesers, M Ms and Galaxy Bitesize brands, will report to Mars Chocolate UK vice-president of marketing Michael Magee. During his three-year spell at Innocent Drinks, Delabriere led a series of marketing ...
Heineken unveils Facebook competition bottle
world, in combination with the Heineken star as a planet in the centre of a galaxy unites two strong ...
Galaxy to revive 'silk' strapline after 11 years
Galaxy is set to reintroduce its classic 'Why have cotton when you can have silk' strapline ... holding a pitch to find a digital agency for the Galaxy brand. Although it has a sizeable Facebook ... , for example. Galaxy is currently supporting an on-pack promotion, One million moments to treat yourself ...
Marketing's Top 10 Quotes of the Year
- Marketing director, Ford of Britain. November 'I'm not in marketing to win awards. It's about increasing favourable opinion of Ford, which leads to higher sales. That's the only reason for doing it ...
Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
,731 8,990 -14% 49 46 Heinz 7,609 7,534 1% 50 50 Ford 7 ...
Mars pledges to eradicate emissions by 2040
The confectionary giant behind the brands Skittels, Galaxy and Snickers, among others, is committing to eradicate greenhouse gas emissions from all its factories and offices by 2040 without the use of carbon offsets and regardless of business growth. As part of a health and nutrition drive, Mars ...
Stella Artois' James Watson insists the brand has shaken off negative associations
is surely the ideal man for the job. INSIDE WORK 1995-1997: Strategy specialist, Ford Motor Company ...
Champions League Final: The game that stops a continent
about 8m in revenue from ads screened during its coverage, with brands such as Heineken, Ford and BMW ... bigger could it be? This is the creme de la creme,' he says. FORD For several years Ford has used ... for the final this year to promote the centennial celebrations of Ford of Britain. Mark Jones, Ford's European ...
Mars appoints former Kraft marketer to head UK operations
portfolio, which includes Galaxy, Maltesers, Milky Way and Mars. Magee joined Mars from Kraft in 2010 ...
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