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Radiowatch: Foster's - Foster's barbie'

By Mark Middlemas, Group account director, Universal McCann London, 07 September 05, 12:00

Many Foster's campaigns have raised a smile over the years, and the latest is no exception ... With a brand heritage that is all about sunny skies and outdoor drinking, Foster's' 'Liquid ... more barbies (and Foster's) in major parks across the UK. This is being backed by TV, radio, magazine ... FBBQPD, and aim to impress the importance of Foster's in hosting a great barbie. Two cops, Mick ...

Foster's selects wines marketer

13 July 05, 11:13

Australian brewer Foster's, which markets Wolf Blass and Beringer Blass wines in the UK, has named ... The appointment follows Foster's acquisition of rival Southcorp earlier this year, which led to the creation of Foster's Group Limited (FGL) Wine Estates. Lousada, formerly vice-president of marketing at Southcorp, will oversee brands including Lindemans and La Belle Terrasse, which launched this summer ...

People moves: Dr Foster

29 November 06, 12:00

Former DDB chief executive Chris Powell has joined the board of Dr Foster. The health

Foster's creates self-cooling keg

By Tania Mason, 29 May 03, 12:00

drinks firms are understood to have looked into self-cooling cans. It claims the Foster's Cool ... absorbs the water which, under vacuum conditions, quickly converts to ice. John Botia, Foster's brand director at Scottish Courage, said: "The Foster's CoolKeg eliminates any need for complicated dispensing ...

Foster's to emphasise Australian provenance

By Gemma Charles, 09 June 09, 08:30

LONDON - Foster's will ditch its long-standing marketing focus on chilled beer in favour ... . Owner Scottish Newcastle claims that 60% of Foster's 18- to 34-year-old target market will see the ads more than three times in the first seven weeks. Foster's brand manager, Natalie Clearie, said ... chilled beer, but now everybody else has caught up,' she added. Foster's has run ads emphasising ...

Brand in the news: Foster's

By Simon Black, Group strategy partner, Design Bridge, 17 June 09, 12:00

. This means that even a market leader such as Foster's must find a unique brand driver it alone can own. ... -back 'Australian Way' brand character. Everybody knows Foster's is an Australian brand, but it's easy to forget ... -free evening with Foster's. On the other hand, if you want a cold beer, there are several alternatives, and if Foster's isn't available, you would be quite happy to buy another brand. ...

Marketing Society Awards for Excellence 2011: Digitally led marketing

07 June 11, 10:00

WINNER Foster's ... Foster's was suffering from low brand affinity, which it had found was reducing consumer loyalty ... , by reviving Steve Coogan's inept broadcaster character Alan Partridge. In an unusual move, Foster's parent ... exclusively on the fostersfunny.co.uk website. To promote it, Foster's embedded a branded widget on the site ...

New campaign: Foster's Super Chilled

18 May 05, 11:32

Foster's is backing its extra-cold variant, Super Chilled, with a national poster campaign. ... of current TV advertising for Foster's Super Chilled, depicting Australians as they take advantage of a ... in an attempt to broaden the brand's reach globally. The deal gives Foster's access to new markets and allows ...

Foster's launches Facebook Timeline app

By Nick Batten, 08 February 12, 12:10

Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook ... The Foster's Funny Facebook app , created by Lean Mean Fighting Machine and launched today (8 ... are served via the Foster's Funny Facebook app page and friends' news feeds, which the user can then click ... Show'. It will also serve the appetising back catalogue of more than 40 episodes of previous Foster ...

Foster's sponsors Edinburgh Comedy Awards

By Joe Thomas, 26 May 10, 03:10

LONDON - Foster's is building upon its humour-based strategy by becoming the title sponsor ... for the first time there was no sponsor. The shortlist for the 2010 Foster's Awards will be announced ... director at Heineken UK said: "We have chosen comedy to provide a major marketing platform for Foster ... market." He added: "Foster's sponsorship of the Edinburgh Comedy Awards underlines our claim ...