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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...

Carling puts premium variant Chrome on TV

By Gemma Charles, 20 February 12, 12:25

Carling is matching rival Foster's investment in marketing a premium variant by unleashing a £7m ... new 7.5m push for Foster's Gold, also launched last summer, which includes a second TV ad . ...

Foster's Gold to get £7.5m marketing boost

By Gemma Charles, 20 February 12, 09:01

Heineken is putting further investment behind its Foster's Gold premium variant, with a £7.5m ad ... " qualities of Foster's Gold while continuing the humorous theme featuring regular agony uncles, Brad and Dan ... phase of the Foster's Gold campaign in time for the crucial summer trading period, and reaching nine ... for parties and barbecues." Launched exclusively in the off-trade in August 2011, Foster's Gold is a 4 ...

Speakers from Boots, HuffPo and Westfield join APA summit line-up

By Staff, 20 October 11, 10:56

Foster Kenny, VP international sales director, Businessweek. Ben Hammersley, technologist ...

Foster's backs The Fast Show revival

By Ariane Osman, 08 September 11, 08:55

Foster's is reviving the BBC comedy series 'The Fast Show' as part of its ongoing comedy ... on the Foster's comedy content website, Fostersfunny.co.uk , from 14 November. The new series has been ... , played by Steve Coogan. The 12 mini-episode series commissioned by Foster's last year was viewed online ... -themed marketing strategy, including its ongoing Good Call TV ads, by Adam Eve. Foster's also sponsored ...

Bombay Sapphire builds on history with Imagination campaign

By Maisie McCabe, 14 April 11, 12:20

. Photographs of the installation, by photographer and director Richard Foster, will be used for print, outdoor ... for the print ads was by Foster with post production by RKCR/Y R. The joint directors of the film were Dimpson, Delcanton and Foster with post production was by Hogarth. ...

Revolution cover feature: The web gets rules

By Adam Woods, 15 February 11, 12:00

told his parents, his foster carers and his social workers to do just that. They all did, except ...

Adwatch (Jan 26) top 20 ads

By Staff, 25 January 11, 12:00

's interesting to see that while Foster's is using Coogan's Alan Partridge to promote its 'amber nectar', Brydon ...

Top 10 marketing moments of 2010

By Nicola Clark, 13 December 10, 09:00

Spice, no matter how bad it may smell. Foster s remakes classic British comedy Hats off to the marketers at Foster s for resurrecting Steve Coogan s hapless TV and radio presenter Alan Partridge ... about becoming media owners in their own right, Foster s has taken the biggest step to realis ing ...