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Foster's Gold to get £7.5m marketing boost

By Gemma Charles, 20 February 12, 09:01

Heineken is putting further investment behind its Foster's Gold premium variant, with a £7.5m ad ... " qualities of Foster's Gold while continuing the humorous theme featuring regular agony uncles, Brad and Dan ... phase of the Foster's Gold campaign in time for the crucial summer trading period, and reaching nine ... for parties and barbecues." Launched exclusively in the off-trade in August 2011, Foster's Gold is a 4 ...

Foster's hands Partridge a second series

By Gemma Charles, 16 February 12, 08:30

Foster's comedy website. ... series of the Foster's internet series, featuring Steve Coogan s hapless broadcaster character ... with Vic and Bob s Afternoon Delights and the Fast Show. Foster s brand director Gayle Harrison said ... Matters was a huge success, attracting over 3m hits and universal acclaim," she added. Foster s is a ...

Foster's launches Facebook Timeline app

By Nick Batten, 08 February 12, 12:10

Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook ... The Foster's Funny Facebook app , created by Lean Mean Fighting Machine and launched today (8 ... are served via the Foster's Funny Facebook app page and friends' news feeds, which the user can then click ... Show'. It will also serve the appetising back catalogue of more than 40 episodes of previous Foster ...

Foster's backs The Fast Show revival

By Ariane Osman, 08 September 11, 08:55

Foster's is reviving the BBC comedy series 'The Fast Show' as part of its ongoing comedy ... on the Foster's comedy content website, Fostersfunny.co.uk , from 14 November. The new series has been ... , played by Steve Coogan. The 12 mini-episode series commissioned by Foster's last year was viewed online ... -themed marketing strategy, including its ongoing Good Call TV ads, by Adam Eve. Foster's also sponsored ...

Holly Valance joins Foster's Gold push

By Gemma Charles, 28 July 11, 09:30

Foster's Gold, Heineken UK's premium brand extension of its Foster's variant, has signed up Holly ... The campaign by Adam Eve will feature the Australian actress and model and regular Foster ... at the end of August. The ad will continue the lager's 'Good Call' theme and introduce Foster's Gold as the perfect beverage for mixed sex drinking occasions. Foster's Gold, which is a 4.8% ABV premium bottled ...

Foster's and Carling: the premium choice

By Gemma Charles, 28 July 11, 12:00

Foster's and Carling are rolling out premium variants at the same time, but the clash may boost ... the fact that his Carling brand and its rival, Foster's, two of the UK's biggest-selling lagers ... on their supermarket shelves, Foster's Gold, a 4.8% ABV premium bottled lager. In a month's time they will be greeted ... for an almighty battle. Carrie Hindmarsh, managing director of M C Saatchi, used to oversee the Foster's ad ...

Foster's turns down takeover bid from SABMiller

By Gemma Charles, 21 June 11, 02:30

Foster's has rejected a £6.18bn cash takeover offer from rival brewer SABMiller, claiming the bid ... and conditional proposal of A$4.90 a share in cash to acquire Foster's. Ina statement Fosters said: "The board of Foster's believes that the proposal significantly undervalues the company in the context of a change ... and offers good value to Foster's shareholders." He said SABMiller would seek out putting together ...

Foster's continues comedy drive with Vic and Bob show

By Gemma Charles, 08 June 11, 08:37

Foster’s has signed up Vic Reeves and Bob Mortimer to create a new online series, as part of its ... The Heineken-UK-owned brand will air 'Vic and Bob's Afternoon Delights' from 4 July on its Foster ... sketches and a new group of characters in each episode. Gayle Harrison, Foster's marketing manager, said: "The new partnership will enhance Foster's reputation as a facilitator of top comedy and we know our ...

Foster's seeks digital consistency with push

By Sarah Shearman, 25 May 11, 10:00

Foster's, the Heineken-owned lager brand, is looking to create an overarching digital strategy ... and feature on Foster's Twitter feed. The plan to refresh its digital strategy comes as Heineken hikes its overall marketing budget by 17%. Its recent marketing activity for Foster's has focused on strengthening ... and sponsorship of the Edinburgh Comedy Awards. Late last year, Foster's expanded this strategy by reviving ...

Alan Partridge makes digital debut with Foster's

By Gemma Charles, 05 November 10, 04:15

Foster’s 12-part online series starring Steve Coogan’s cult comedy creation Alan Partridge has gone ... Foster s is funding the series and airing it exclusively on the website, fosterfunny ... that the show is sponsored is a Foster s roundel in the corner of the screen. Baby Cow, the production company ... . The partnership between Foster s and Baby Cow was set up by media agency Naked. ...