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Helen Edwards on Branding: When people assets become liabilities

By Helen Edwards, 20 July 11, 12:00

that can happen anywhere - or there was something endemic in the organisation that fostered it. Here ...

Foster's turns down takeover bid from SABMiller

By Gemma Charles, 21 June 11, 02:30

Foster's has rejected a £6.18bn cash takeover offer from rival brewer SABMiller, claiming the bid ... and conditional proposal of A$4.90 a share in cash to acquire Foster's. Ina statement Fosters said: "The board of Foster's believes that the proposal significantly undervalues the company in the context of a change ... and offers good value to Foster's shareholders." He said SABMiller would seek out putting together ...

Customer publishing leagues: The rise of branded content

By Kim Benjamin, 16 June 11, 01:00

. To foster loyalty and build advocacy however, brands will also need to provide content that entertains ...

Heineken UK marketing director Sarah Warby leaves for 'new challenge'

By Gemma Charles, 14 June 11, 09:25

Warby has been with Heineken UK for more than seven years and has held a variety of roles from Foster's marketing manager to innovation director and, for the last three years, marketing director. She started her career as a marketing graduate trainee at Unilever before a stint as a planner at Leo ...

Foster's continues comedy drive with Vic and Bob show

By Gemma Charles, 08 June 11, 08:37

Foster’s has signed up Vic Reeves and Bob Mortimer to create a new online series, as part of its ... The Heineken-UK-owned brand will air 'Vic and Bob's Afternoon Delights' from 4 July on its Foster ... sketches and a new group of characters in each episode. Gayle Harrison, Foster's marketing manager, said: "The new partnership will enhance Foster's reputation as a facilitator of top comedy and we know our ...

Marketing Society Awards for Excellence 2011: Digitally led marketing

07 June 11, 10:00

WINNER Foster's ... Foster's was suffering from low brand affinity, which it had found was reducing consumer loyalty ... , by reviving Steve Coogan's inept broadcaster character Alan Partridge. In an unusual move, Foster's parent ... exclusively on the fostersfunny.co.uk website. To promote it, Foster's embedded a branded widget on the site ...

Hyundai to put name up in Piccadilly Circus lights

By Sarah Shearman, 06 June 11, 09:08

Lights have showcased 50 brands, including BP, Carlsberg, Foster's, Guinness, Kodak, Gordon's, Max Factor ...

Foster's seeks digital consistency with push

By Sarah Shearman, 25 May 11, 10:00

Foster's, the Heineken-owned lager brand, is looking to create an overarching digital strategy ... and feature on Foster's Twitter feed. The plan to refresh its digital strategy comes as Heineken hikes its overall marketing budget by 17%. Its recent marketing activity for Foster's has focused on strengthening ... and sponsorship of the Edinburgh Comedy Awards. Late last year, Foster's expanded this strategy by reviving ...

Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role of pubs in society

By Gemma Charles, 18 May 11, 12:00

't knocked anything over yet'. Warby's portfolio of brands is too big to list in full, but includes Foster ... opts for Foster's, which is strengthening its connection with comedy through humorous ads, sponsorship ... , which held the Foster's account for 14 years, was a 'huge deal'. Her face falls for the first time ...