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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

By Gemma Charles, 27 March 12, 04:00

-term objectives is the best way for brands to foster ROI. 'Don't do anything until you know what you want ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

Day, he also outlined where the Goverment and the industry's interests overlap fostering greater ...

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

and T-Mobile's Nick Foster, below) are among the first 40 brands to have launched a branded Twitter ... with it. Nick Foster, head of brand communication, T-Mobile UK The T-Mobile Twitter brand page ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

travel partner. Foster's Lager brand Foster's has continued its comedy ... Coogan (as Alan Partridge), Vic Reeves and Bob Mortimer. In September, it launched Foster's Gold, a 4 ...

Sustainability: The search for a clearer footprint

By Elisabeth Jeffries, 21 October 11, 09:00

, fostering understanding of brands' carbon emissions is crucial, writes Elisabeth Jeffries.

Chris McDonough, marketing director at Molson Coors, on regaining momemtum and disruptive marketing

By Gemma Charles, 04 August 11, 12:00

across the onand off-trade in bottles. It will launch just weeks after Foster's Gold, Heineken UK ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

flagging sales of cider brand Magners, having previously enjoyed success growing the Foster's, John Smith ...

Top 10 marketing moments of 2010

By Nicola Clark, 13 December 10, 09:00

Spice, no matter how bad it may smell. Foster s remakes classic British comedy Hats off to the marketers at Foster s for resurrecting Steve Coogan s hapless TV and radio presenter Alan Partridge ... about becoming media owners in their own right, Foster s has taken the biggest step to realis ing ...