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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

Day, he also outlined where the Goverment and the industry's interests overlap fostering greater ...

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

and T-Mobile's Nick Foster, below) are among the first 40 brands to have launched a branded Twitter ... with it. Nick Foster, head of brand communication, T-Mobile UK The T-Mobile Twitter brand page ...

Helen Edwards on Branding: Blurred visionaries

By Helen Edwards, 07 December 11, 12:00

, other consumers and brands was fostered by the internet and social media. The rise of user ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

travel partner. Foster's Lager brand Foster's has continued its comedy ... Coogan (as Alan Partridge), Vic Reeves and Bob Mortimer. In September, it launched Foster's Gold, a 4 ...

My-wardrobe.com's Rob Moss on keeping it personal while expanding globally

By Nicola Clark, 06 October 11, 12:00

, where the call-handlers often know customers by name. This is a top-down business style fostered by its ...

Chris McDonough, marketing director at Molson Coors, on regaining momemtum and disruptive marketing

By Gemma Charles, 04 August 11, 12:00

across the onand off-trade in bottles. It will launch just weeks after Foster's Gold, Heineken UK ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

is bigger than ever,' said Daisley. FOSTER'S - CONTENT IS KEY If you were a 4% lager brand in a ... brand director Mark Given had to tackle with Heineken brand Foster's. Foster's needed to move ... -scale stuff,' said Given, an aspiration achieved via the Foster's Funny series, including Mid Morning Matters ...

Helen Edwards on Branding: When people assets become liabilities

By Helen Edwards, 20 July 11, 12:00

that can happen anywhere - or there was something endemic in the organisation that fostered it. Here ...

Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role of pubs in society

By Gemma Charles, 18 May 11, 12:00

't knocked anything over yet'. Warby's portfolio of brands is too big to list in full, but includes Foster ... opts for Foster's, which is strengthening its connection with comedy through humorous ads, sponsorship ... , which held the Foster's account for 14 years, was a 'huge deal'. Her face falls for the first time ...