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Foursquare seals first national brand tie-ups

By Andrew McCormick, 09 February 10, 11:00

the mobile social network and game Foursquare. ... October. Foursquare detects players' whereabouts through the GPS function on their mobile handsets. When ... Foursquare as a customer-retention tool. Debenhams flagship store on Oxford Street offers free coffee ... potential problem for brands using Foursquare is the opportunity for players to make negative comments ...

Jimmy Choo uses Foursquare for real-time shoe giveaway

By Daniel Farey-Jones, 28 April 10, 10:52

location-based social media tool Foursquare. ... simultaneously. To date, Foursquare has mostly been used to check in people at locations, rather than objects. The trainers can be followed at: Foursquare: www.foursquare.com/user/CatchAChoo Twitter: www ...

Andrew Walmsley on Digital: Location, location, location

By Andrew Walmsley, 08 December 10, 12:00

Services such as Foursquare could present an irresistible opportunity for brands in the year ahead. ... probably hadn't guessed I'd got it in me; but this honour was conferred by Foursquare, one of a batch of location-based services that are taking over a smartphone near you. The idea behind Foursquare ... use caller recognition to avoid, Foursquare might also enhance my twat-evasion skills if I spend a few ...

Radisson Edwardian launches location-based deal

By Loulla-Mae Eleftheriou-Smith, 29 June 11, 04:05

Radisson Edwardian, the hotel group, has partnered with Foursquare and Facebook to launch a digital ... of 12 Radisson Edwardian hotels in Manchester and London through Facebook Places and Foursquare. Once ... . "Checking in on Facebook or Foursquare has been popular with our guests, so rewarding them with a couple ...

Domino's credits social media for sales growth

By John Reynolds, 12 July 10, 09:35

-based mobile application Foursquare and social media after revealing a 29% surge in pre-tax profits to £17.5m. ... performance from e-commerce sales and attributed its link-up with Foursquare as key to its recent performance ... on Foursquare that encourages users to check-in at its outlets. In today's financial results Domino's said ... and the development of a link up with Foursquare, the location-based social media site". It added that its web ...

LOCOG eyes mobile deals

By Nicola Clark, 28 June 11, 09:05

According to sources, LOCOG plans to take advantage of Foursquare by offering a range of check-in points relevant to the Games. A spokesman for LOCOG could not confirm a specific deal with Foursquare but said talks were taking place to create official check-in platforms for people visiting the Games ...

Starbucks in Yahoo! digital content roll-out

By Gemma Charles, 11 January 11, 08:30

The Starbucks Digital Network launched in the US in October. It features a Yahoo!-branded content portal that allows customers using Starbucks' in-store Wi-Fi to access news and lifestyle content. In the US, partners include Apple, The New York Times, The Wall Street Journal, LinkedIn and Foursquare ...

Uefa ramps up digital presence in Champions League final run-up

By Matthew Chapman, 17 May 12, 10:50

streaming and Foursquare, Facebook, Twitter and Android app activity. The Uefa Champions Festival ... , and Roy Makaay. The match will take place on at midday, local time on Saturday. The Foursquare campaign ... "Uefa Champions League" as a tag that unlocks the official Foursquare UEFA Champions League final badge ...

Twitter in Locog tie-up to prevent ambush marketing

13 March 12, 08:30

by forging an agreement with Foursquare, which would allow only official sponsors to check-in around ...

Battle for 'local' advertising revenues intensifies

By Jennifer Whitehead, 26 August 10, 10:00

competition with location-based social media app Foursquare, which is rapidly gaining traction with UK advertisers. Facebook Places and Foursquare are widely seen as the next big thing in social networking ... for Domino's Pizza, said: 'We have had great success to date with our Foursquare promotion here in the UK, so ...