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Starbucks trials new O2 location-based mobile marketing service

By Sarah Shearman, 15 October 10, 08:35

of Foursquare as it does not require a smartphone or app to work. In the US O2 Media partnered with Californian ...

Foursquare seals first national brand tie-ups

By Andrew McCormick, 09 February 10, 11:00

the mobile social network and game Foursquare. ... October. Foursquare detects players' whereabouts through the GPS function on their mobile handsets. When ... Foursquare as a customer-retention tool. Debenhams flagship store on Oxford Street offers free coffee ... potential problem for brands using Foursquare is the opportunity for players to make negative comments ...