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BT's profits boosted by hitting 10m super-fast broadband mark

By John Reynolds, 10 May 12, 09:17

that in total it has 700,000 BT Vision customers. BT Vision combines Freeview channels with sport, movies ...

Brand Health Check: YouView

By Kim Benjamin, 10 May 12, 12:00

, Freeview announced plans to allow users to scroll backwards seven days on the EPG to access catch ... at agency 18 Feet Rising, which has handled the account for Freeview in the past, for their thoughts. JONATHAN TRIMBLE, Managing partner, 18 Feet Rising (Freeview's former advertising agency) 'Real ...

We'll Call You - Digital UK

18 April 12, 09:00

Freeview box but I've heard people have had trouble converting to digital. Is this something you've had ...

Adwatch (Jan 18) - Top 20 recall: Tesco

By Geoff Smith, Creative director, McCann London, 18 January 12, 12:00

42 5= -5 Isme Addiction London/Carat 37 5= ( ) Freeview ...

Freeview's £60m gambit

By Sarah Shearman, 17 November 11, 12:00

is Freeview, the free-to-air digital TV service jointly owned by the BBC, BSkyB, Channel 4, ITV and Arqiva. The switchover has worked in Freeview's favour so far, as it comes installed on most new digital TVs. However, with analogue conversions drying up, fresh challenges lie ahead. In response, Freeview is investing in a 60m ...

Freeview unveils £60m ad campaign to steal TV share

By Sarah Shearman, 15 November 11, 08:00

Freeview will roll out a £60m, three-year marketing push this week in a last-ditch attempt to take ... , and introduces the strap-line How good is that? A 60-second TV ad, which breaks on Friday, shows a Freeview ... . It will be supported in print and online through a partnership with IPC Media. Freeview, which claims it is used ... . The positioning marks a shift from previous campaigns, which focused on the Freeview HD and Freeview+ products ...

Brand Health Check: Nintendo

By Rachel Barnes, 10 November 11, 12:00

of marketing at Freeview, and Ben Shaw, strategist at Bartle Bogle Hegarty, who created the Barclays 56 Sage Street social game. Owen Jenkinson head of marketing, Freeview Nintendo seems to be caught ...

YouView rethinks its marketing structure

By Gemma Charles, 12 October 11, 04:45

The company, which is backed by BBC, BT, TalkTalk, ITV, Channel 4, Channel 5 and Arqiva, has been plagued by technical problems. As a result, its planned launch for this summer was put back to next year. The roles of Tim Hunt, the former St Luke's partner who joined YouView from Freeview in March 2010, and his ...

Adwatch (Oct 5) - Top 20 recall: Barclays

By Neil Dawson, Chief executive, BETC London, 06 October 11, 01:00

= ( ) Freeview+ 18 Feet Rising/MEC 23 19= ( ) Homebase Leo Burnett/Mindshare 23 ...

Field Marketing League Table 2011

By Kim Benjamin, 17 August 11, 09:00

, for example.' Field marketing agency Gekko, which worked with Freeview on April's royal wedding (see case ... WEDDING BOOSTS SALES OF FREEVIEW+ HD The wedding of Prince William to Kate Middleton on 29 April has ... to generate interest and awareness in Freeview's HD service and demonstrate and increase sales of Freeview+ HD ...