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Freeview launches digital switchover campaign for Granada region

By Joe Thomas, 26 October 09, 10:20

LONDON - Freeview has rolled out a direct marketing campaign focusing on the digital switchover ... in the region commences 4 November. WDMP was appointed by Freeview in July following a pitch handled by its ... with the retuning of Freeview boxes crashed under heavy demand. 20m digital TV set-top boxes needed to be retuned ...

Freeview assigns switchover task to WDMP

By Joe Thomas, 21 July 09, 01:20

LONDON - Freeview has hired WDMP to handle its direct marketing, both online and offline. ... agencies. The process was overseen by Tim Hunt, director of marketing communications at Freeview ... the Freeview+ set-top box, which works in a similar way to Sky+. The non-subscription Free-view service spans ... -definition service via Freeview from 2010. Ofcom's 'Digital Progress Report' for the first quarter of 2009 showed ...

What's on TV launches mobile alert service

By Sarah Johnson, 19 February 09, 10:50

The service will provide TV and sport listings by region, and will include Sky and Freeview information, upcoming soap storylines and breaking news. The offering includes paid-for mobile downloads such as ringtones, games, animations and text alerts. What's on TV readers will have mobile access to daily ...

Macmillan direct campaign to feature cancer sufferer

By Joe Thomas, 09 October 08, 03:39

The shift away from Macmillan's usual 'service' focus to a more emotive emphasis is part of plans to attract 17,500 additional donors. DRTV ads, featuring breast cancer sufferer Suzie France and detailing her experience of the disease, will run across satellite and Freeview channels. The TV work ...