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Freeview's £60m gambit

By Sarah Shearman, 17 November 11, 12:00

is Freeview, the free-to-air digital TV service jointly owned by the BBC, BSkyB, Channel 4, ITV and Arqiva. The switchover has worked in Freeview's favour so far, as it comes installed on most new digital TVs. However, with analogue conversions drying up, fresh challenges lie ahead. In response, Freeview is investing in a 60m ...

Freeview unveils £60m ad campaign to steal TV share

By Sarah Shearman, 15 November 11, 08:00

Freeview will roll out a £60m, three-year marketing push this week in a last-ditch attempt to take ... , and introduces the strap-line How good is that? A 60-second TV ad, which breaks on Friday, shows a Freeview ... . It will be supported in print and online through a partnership with IPC Media. Freeview, which claims it is used ... . The positioning marks a shift from previous campaigns, which focused on the Freeview HD and Freeview+ products ...

UKTV adds Really to Freeview platform

By Maisie McCabe, 14 June 11, 09:30

UKTV is to expand its lifestyle channel Really to the 19m households with Freeview.

Freeview hands senior role to BBC marketer

By Sara Kimberley, 22 June 10, 08:50

Freeview has hired BBC marketer Sue Leach as its marketing communications director. ... worked at the BBC, before moving to Freeview in 2005. Leach joined the BBC in 2002 and was most ... as Freeview looks to adjust to the loss of popular content while fighting off the challenge of rival providers ... ; it will be replaced on the Freeview platform with a time-shifted version of Sky3. Freeview is also facing ...

Freeview launches digital switchover campaign for Granada region

By Joe Thomas, 26 October 09, 10:20

LONDON - Freeview has rolled out a direct marketing campaign focusing on the digital switchover ... in the region commences 4 November. WDMP was appointed by Freeview in July following a pitch handled by its ... with the retuning of Freeview boxes crashed under heavy demand. 20m digital TV set-top boxes needed to be retuned ...

Freeview retune turns to chaos

By Jeremy Lee, 01 October 09, 09:43

LONDON - Websites set up to help the retuning of Freeview boxes have crashed under the weight ... -fareast-language:#0400; mso-bidi-language:#0400;} Freeview's website crashed on Tuesday, while a second site, set up to guide viewers through the retuning process, failed yesterday morning. Freeview ... on the platform. Disgruntled viewers have also criticised Freeview for a lack of clarity in marketing ...

Critics attack Freeview for lack of TV-retune marketing

By Alex Brownsell, 30 September 09, 10:00

LONDON - Freeview has been criticised for its lack of communication over the need for consumers ... as Freeview implements changes to its transmissions. As a result of the overhaul, the vast majority ... ,000 viewers, in mostly rural areas, will lose ITV3 and ITV4. The changes are vital to allow Freeview to launch ... . Leo Rayman, integrated strategy director at DDB London, believes Freeview has failed to learn lessons ...

Katie Price stars in £4m Freeview ad campaign

By Joshua Colley, 02 September 09, 10:10

LONDON - Freeview has launched a £4m advertising drive featuring a host of celebrities. ... is to promote the Freeview+ service that launched last year and allows consumers to rewind and record live TV ... visiting a Freeview customer's house. It will run under the slogan get the best TV delivered to your door ...

ITV to launch HD on Freeview

By Sarah Johnson, 10 August 09, 12:00

LONDON - ITV is planning to launch a High Definition channel on Freeview by the end of the year. ... managed to lease bandwidth the the BBC in order to make a channel on Freeview viable. ITV1 HD should ... until next year. Freeview is set to announce details of its three-year plan to roll out HD next month ... issues. Freeview expects that 50% of UK households will be able to receive ITV1 HD in time ...

Freeview assigns switchover task to WDMP

By Joe Thomas, 21 July 09, 01:20

LONDON - Freeview has hired WDMP to handle its direct marketing, both online and offline. ... agencies. The process was overseen by Tim Hunt, director of marketing communications at Freeview ... the Freeview+ set-top box, which works in a similar way to Sky+. The non-subscription Free-view service spans ... -definition service via Freeview from 2010. Ofcom's 'Digital Progress Report' for the first quarter of 2009 showed ...