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MTV to launch VIVA to replace TMF

By Sarah Johnson, 16 October 09, 12:40

on freeview as well as pay-TV subscribers. ... comedy as well as music. It will be available on Freeview channel 21, Sky 358 and Virgin Media 313 ...

When public-information campaigns go wrong

By Alex Brownsell, 06 October 09, 08:30

LONDON - Public-information work can easily go awry as Freeview's recent activity has shown. ... was happening to their Freeview service. From midday on Wednesday 30 September, Freeview customers were asked ... as opening the door to future high-definition (HD) services. What was not fully explained by Freeview ... and advice from Freeview has caused the brand long-term damage. Freeview has commu nicated the retune ...

The week in marketing

06 October 09, 12:00

strategy behind Sara Lee purchase 5. Critics attack Freeview for lack of TV-retune marketing 6. First ...

Freeview retune turns to chaos

By Jeremy Lee, 01 October 09, 09:43

LONDON - Websites set up to help the retuning of Freeview boxes have crashed under the weight ... -fareast-language:#0400; mso-bidi-language:#0400;} Freeview's website crashed on Tuesday, while a second site, set up to guide viewers through the retuning process, failed yesterday morning. Freeview ... on the platform. Disgruntled viewers have also criticised Freeview for a lack of clarity in marketing ...

Critics attack Freeview for lack of TV-retune marketing

By Alex Brownsell, 30 September 09, 10:00

LONDON - Freeview has been criticised for its lack of communication over the need for consumers ... as Freeview implements changes to its transmissions. As a result of the overhaul, the vast majority ... ,000 viewers, in mostly rural areas, will lose ITV3 and ITV4. The changes are vital to allow Freeview to launch ... . Leo Rayman, integrated strategy director at DDB London, believes Freeview has failed to learn lessons ...

Duncan hints Channel 4 close to sales deal

By Jeremy Lee, 22 September 09, 01:10

, appointed Channel 4's fifth chief executive. May 2005 Launch of E4on Freeview. July 2006 Duncan continues ...

Sector Insight: TVs

By Jane Bainbridge, 22 September 09, 08:30

, as well as more accessible HDTV on cable and satellite, with a Freeview offering expected by the end ...

Katie Price stars in £4m Freeview ad campaign

By Joshua Colley, 02 September 09, 10:10

LONDON - Freeview has launched a £4m advertising drive featuring a host of celebrities. ... is to promote the Freeview+ service that launched last year and allows consumers to rewind and record live TV ... visiting a Freeview customer's house. It will run under the slogan get the best TV delivered to your door ...

Amanda Andrews on Media: the scramble for free-to-air VOD

By Amanda Andrews, 02 September 09, 08:30

, it will provide a one-stop shop. The arrival of Project Canvas - the next stage of Freeview, which plans to offer ... applications. It is, essentially, a cross between iPlayer, Freeview, a digital recorder and a smartphone - on a ...