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Power 100 Marketers of 2009: 51-100

of the boards at Freeview and the commercial television marketing trade body, Thinkbox. He also introduced a ...

Brands struggle in the 'free' economy

. 'Freeview has been around for a number of years, but we have shown consistent growth in that time,' he says ...

Power 100 Marketers of 2008: 1-50

-air promotion, press and publicity. He also sits on the board of Freeview and commercial TV trade body Thinkbox ... Freeview's Top-Up TV service. His methods are reflected in a successful start to the year for Audi - UK ...

Cobra abandons ITV film for £2m Dave tie

as various themed nights. Dave was formed from UKTV G2 and launched as a Freeview channel targeting young ...

Big brands take up residence at home-shopping channels

The caricature of home-shopping channel customers - one of bored, middle-aged women bulk-buying Dustbusters - is being challenged head-on by QVC. The channel, which last week extended its Freeview carriage agreement with multiplex operator SDN until 2022, is showcasing an ever-wider range of big ...

Marketing's Power 100

on digital. Film4 has found a new audience by launching on Freeview, and by introducing on-demand services ...

Marketing's Power 100: 51-100

. The highlight was the campaign launching Film4 on Freeview, featuring stars such as Ewan McGregor and Dame Judi ...

Power 100 Marketers of 2007

by launching on Freeview, and by introducing on-demand services, Channel 4 proved it is still ahead of the game ...

Marketer of the Year poll 2007

. Last year also marked FilmFour s move onto Freeview. The relaunch as a free channel was backed ...

Predicting the next 75 years of marketing

of marketing Honda Millions of OAP s will have been bought digital TV sets and Freeview boxes ...

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