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Freeview's £60m gambit

By Sarah Shearman, 17 November 11, 12:00

is Freeview, the free-to-air digital TV service jointly owned by the BBC, BSkyB, Channel 4, ITV and Arqiva. The switchover has worked in Freeview's favour so far, as it comes installed on most new digital TVs. However, with analogue conversions drying up, fresh challenges lie ahead. In response, Freeview is investing in a 60m ...

Sector Insight: TVs

By Jane Bainbridge, 22 September 09, 08:30

, as well as more accessible HDTV on cable and satellite, with a Freeview offering expected by the end ...

Brands struggle in the 'free' economy

By David Benady, 19 May 09, 08:30

. 'Freeview has been around for a number of years, but we have shown consistent growth in that time,' he says ...

Xbox, Sky and BT Vision fight for digital home front

By Meg Carter, 25 November 08, 12:50

this space are BT Vision and Tiscali's HomeChoice. Broadcast PVR set-top boxes such as Sky+ and Freeview ...

Freeview changes brand to Freeview+

By Alison Donnelly, 03 July 08, 12:09

LONDON - Freeview is bringing its digital TV recorder (DTR) brand up-to-date by switching ... earlier this week. The agency will be involved in developing a campaign for Freeview+ DTRs in the run-up to Christmas. Rob Farmer, director of marketing communications at Freeview, said: 'There are more than one third of a million Freeview digital TV recorders in households and that's been achieved with relatively ...

Power 100 Marketers of 2008: 1-50

By Staff, 28 May 08, 08:00

-air promotion, press and publicity. He also sits on the board of Freeview and commercial TV trade body Thinkbox ... Freeview's Top-Up TV service. His methods are reflected in a successful start to the year for Audi - UK ...

Big brands take up residence at home-shopping channels

By Nicola Clark, 20 November 07, 08:45

The caricature of home-shopping channel customers - one of bored, middle-aged women bulk-buying Dustbusters - is being challenged head-on by QVC. The channel, which last week extended its Freeview carriage agreement with multiplex operator SDN until 2022, is showcasing an ever-wider range of big ...