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Brands struggle in the 'free' economy

By David Benady, 19 May 09, 08:30

. 'Freeview has been around for a number of years, but we have shown consistent growth in that time,' he says ...

Power 100 Marketers of 2008: 1-50

By Staff, 28 May 08, 08:00

-air promotion, press and publicity. He also sits on the board of Freeview and commercial TV trade body Thinkbox ... Freeview's Top-Up TV service. His methods are reflected in a successful start to the year for Audi - UK ...

Big brands take up residence at home-shopping channels

By Nicola Clark, 20 November 07, 08:45

The caricature of home-shopping channel customers - one of bored, middle-aged women bulk-buying Dustbusters - is being challenged head-on by QVC. The channel, which last week extended its Freeview carriage agreement with multiplex operator SDN until 2022, is showcasing an ever-wider range of big ...

Marketing's Power 100

By Marketing Staff, 30 May 07, 08:30

on digital. Film4 has found a new audience by launching on Freeview, and by introducing on-demand services ...

The Marketing Society Awards 2004: Customer insight

23 June 04, 12:00

WINNER Client: Freeview Agency: DFGW COMMENDED Client: Marks Spencer Agency: Rainey Kelly Campbell Roalfe/Y R WINNER In successfully launching Freeview to a consumer marketplace ... customer insight strategy. Prior to its debut, Freeview undertook in-depth consumer research to find a ...