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Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

to grips with radio , a medium it has traditionally neglected. Finally, we fished to see what Inglis ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

in August. It will be supported by radio, digital and PR activity. As part of the activity, Hovis ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March). It follows a call at the end of last year by the British Medical Association to ban smoking in cars ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...

Kwik-Fit pushes value message with £5m campaign

By Matthew Chapman, 01 March 12, 04:25

. Six television and six radio executions will run throughout the year and will be based around ...

TfL launches 'Get Ahead Of The Games' ads

By Gemma Charles, 30 January 12, 10:41

The drive, called 'Get Ahead Of The Games', aims to raise awareness of transport "hotspots" primarily in London, but also in other affected parts of the UK. Created by M C Saatchi, it will run across press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

is riding high not just in the Adwatch of the year table, but also in the marketplace. Radio specialist ... , radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...

We7 targets mainstream radio with debut TV campaign

By Sarah Shearman, 30 November 11, 08:30

mainstream radio listeners to the relaunched service. ... of an internet radio station . At the time, Steve Purdham, chief executive of We7, said the brand was aiming ...

Adwatch (Oct 19) - Top 20 recall: Halifax

By Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO, 19 October 11, 12:00

skip to table So, finally, Halifax is back. After the radio-station debacle and then a long hiatus while it chose a new agency, some fresh creative work has emerged. The idea is for Halifax's employees to express their regard for its customers through the medium of song; in this case, A Hard Day ...

Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global

By Loulla-Mae Eleftheriou-Smith, 16 June 11, 12:00

, print and destination marketing. A work-experience placement at radio station Aire FM, in Leeds, turned ... five of us in a room in Holland Park with this dream to take on Capital Radio,' she says. As head ... . He had set up Virgin Radio in London the week before Heart FM launched. The competitors got to know ...