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Tesco gives ready meals multimillion-pound revamp

Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range . The first lines to be upgraded ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

with the donkey. Favourite media Capital Radio and news feeds. 'News is in real-time, and important news ...

My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

By Clare Baker, Marketing director, Absolute Radio, 23 May 12, 12:00

my valuable contacts and I can listen to any of our radio stations at any time through our apps ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

to grips with radio , a medium it has traditionally neglected. Finally, we fished to see what Inglis ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

its 'Never Knowingly Undersold' campaign to radio, it was announced today. ... teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week on the creative challenges that radio brings." Inglis also explained how the retailer had historically shied ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

London Live in its newspaper titles The Sun, The Times and The Sunday Times. Absolute Radio and Bauer ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

The month-long Clubcard Exchange promotion launches today (14 May) and will allow customers to change 5 of Clubcard vouchers into a 10 exchange token, which can be spent on a range of non-grocery products including clothes, furniture, toys and electrical goods. A television and radio campaign ...