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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

with the donkey. Favourite media Capital Radio and news feeds. 'News is in real-time, and important news ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

in August. It will be supported by radio, digital and PR activity. As part of the activity, Hovis ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Budweiser beer mats link fans to FA Cup

By Loulla-Mae Eleftheriou-Smith, 12 April 12, 09:35

using football managers Same Allardyce and Ian Holloway in a radio ad earlier this year . Follow ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

. They are likely to be retired, working-class people and tend to read the Radio Times. They are horrified ...

Ikea launches 'snap a napper' Facebook competition

By Matthew Chapman, 03 April 12, 09:16

, as well as radio activity on Absolute Radio. Follow Matthew Chapman at @mattchapmanUK ...

Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

14 March 12, 12:00

. NO - Clare Baker, Marketing director, Absolute Radio Facebook is an excellent way for consumers ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

, Absolute Radio Apple launches for entertainment media owners have become as important to report ...

Thomas Cook fights back with major 'explore' campaign

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 09:25

The campaign encourages consumers to enjoy Thomas Cook's range of holiday destinations at home and abroad. The TV ad, which breaks tonight, will be supported by radio, retail and digital activity. Thomas Cook is launching the campaign in spring, instead of the traditional post-Christmas booking period ...